Dell Dude Doles Out Key Steps to Effective Ratings and Reviews Programs
Ratings and reviews have become prevalent on marketers’ Web sites, but that doesn’t mean they’re being used effectively. During a session at the Internet Retailer Conference & Exhibition in Boston earlier this week, Stuart Wallock, senior manager of global community and personalization at Dell, offered best practices for incorporating ratings and reviews on Web sites.
Have volume. Even if it’s a five-star review, one review isn’t going to cut it. “We’ve found that you need about 50 reviews to make [the program] legitimate and to make sure that people get a fair understanding of what other people are saying,” Wallock said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in