Del Taco Uses a Funny Video and Free Food to Promote its Facebook Page
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Del Taco, a Mexican fast food chain with hundreds of stores in more than a dozen states, launched a humorous campaign on Facebook a couple weeks ago targeting young men and debuting spokesmen Wes and Barry.
The campaign asks Facebook users to become a fan of Del Taco, then watch a four and a half minute video structured as a sketch comedy show. The 5 minute clip introduces two characters named Wes and Barry in their first episode of “The Del Taco Super Special Show.”