Del Taco Uses a Funny Video and Free Food to Promote its Facebook Page
Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Del Taco, a Mexican fast food chain with hundreds of stores in more than a dozen states, launched a humorous campaign on Facebook a couple weeks ago targeting young men and debuting spokesmen Wes and Barry.
The campaign asks Facebook users to become a fan of Del Taco, then watch a four and a half minute video structured as a sketch comedy show. The 5 minute clip introduces two characters named Wes and Barry in their first episode of “The Del Taco Super Special Show.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in