You Can’t Have Success in Social Media Without Thinking About Social Care

Opinion: Marketers need to get out of the 'one or the other' mindset, immediately

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The world of social has changed dramatically over the past few years. What started as a simple means for brands to communicate in a one-way, “broadcast” fashion to consumers has evolved into a multidimensional web of platforms and immersive media channels that make it easier than ever to engage with consumers in almost every way imaginable.

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