A Wake-Up Call for Creatives Plagued by Data Disdain

Opinion: Data and creativity are not enemies, but rather, the best of friends


There has been a lot of talk circulating lately condemning certain evolutions in advertising. Many creatives have begun to claim passionately that modern advertising is a sad shell of the past, having lost its imagination and spark, its ability to dream and its originality.

And to whom do they credit much of the blame? Data.

Data is so powerful that it sometimes creates a fear and hatred of itself among members of the marketing community—aka data disdain.

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