A Wake-Up Call for Creatives Plagued by Data Disdain

Opinion: Data and creativity are not enemies, but rather, the best of friends

Data is so powerful that it sometimes creates a fear and hatred of itself flyfloor/iStock

There has been a lot of talk circulating lately condemning certain evolutions in advertising. Many creatives have begun to claim passionately that modern advertising is a sad shell of the past, having lost its imagination and spark, its ability to dream and its originality.