Dave Zinczenko, Bonnier Link Up

Men's Health vet to help enthusiast publisher with branded books

Dave Zinczenko has landed his second book-publishing consulting gig, with enthusiast publisher Bonnier Corp.

Since he left Rodale a year ago, the men’s lifestyle guru has been peddling his book publishing services to magazine publishers hungry for new revenue streams. Through his new company, Galvanized LLC, Zinczenko signed on to work with fitness and celebrity publisher American Media Inc. (separately, he also secured a joint venture with Random House). Under the new, five-year management consulting agreement with Bonnier, he’ll help expand the company’s recently-formed book division, Bonnier Brands.

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