That Data Is So You

Can managing personal data, like managing personal finance, ever take off?


Every marketer knows that consumer data can fetch a good price. But an emerging class of companies and services is offering tools that return to people control of their own online information. In some cases, they even plan to let users exchange their data for better deals and services.

“It’s all about transparency and control,” says Shane Green, president and CEO of personal identification management site Personal. “We believe the more people have that ability to aggregate data and set permissions on who gets it, the more they’re going to be willing to share data with companies and marketers that can deliver real value for them.”

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