Data Selfie Wants to Demystify Data Collection for Internet Users

The new app wants to help people understand the data collection landscape and how their online behavior can pose security risks.

While social media may seem focused on content, the real power source behind all of it is data. As marketing and targeting have gotten more sophisticated, data collection has become more nuanced and more prolific. A new browser plugin called Data Selfie seeks to demystify data collection for internet users and to help them understand why companies want their data.