Data Privacy Is Marketing’s Biggest Challenge: Here’s Why That’s a Good Thing

Recent regulations across the world are forcing brands to get personal again

Personal data collection is so deeply tied to the consumer’s digital experience that we can hardly imagine one without the other. But this is changing. Apple recently updated how the company handles consumer data, giving each user greater control over who tracks their data, how it can be shared and where that information is used. Similarly, consumer data privacy legislation is changing across the world.