Data Points: Brand Fans

People have more brands as friends than ever on Facebook

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We're increasingly friending brands on Facebook—the average consumer has 29 brand friends on social networking sites, up from just seven a year ago. But that doesn't necessarily mean we're spending time with them. Less than half of us (39 percent) interact with brands regularly or all the time, with the rest doing so occasionally (33 percent) or hardly/never (28 percent), according to the latest edition of The Curve Report from NBCUniversal Integrated Media.

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