Data Love Story in the USA With a Few Spats, Too
I’ve been enjoying Alliant’s “Data and the Marketer: A Timeless Love Story” postings this month, leading up to Valentine’s Day.
You might call this time of year, Jan. 15 to March 15, marketing data’s “high season,” based on all of the goings-on:
- Bruce Biegel and The Winterberry Group’s “Annual Outlook” — with its boisterous predictions on data spending for marketing this year;
- International Data Privacy Day;
- Last week’s Interactive Advertising Bureau’s Annual Leadership Meeting in the desert, and its significant Project Rearc “privacy and personalization in marketing” announcement;
- Marketing EDGE announces its annual EDGE Award honorees and Rising Stars for 2020 — today’s and tomorrow’s leaders on the leading edge of marketing (to be presented on June 1);
- The upcoming presentation of the (90th) International ECHO Awards by the Association of National Advertisers at its new Masters of Data and Technology conference (DMA, re-invented as only ANA can do) in two...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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