Data Love Story in the USA With a Few Spats, Too

I’ve been enjoying Alliant’s “Data and the Marketer: A Timeless Love Story” postings this month, leading up to Valentine’s Day.

You might call this time of year, Jan. 15 to March 15, marketing data’s “high season,” based on all of the goings-on:

Bruce Biegel and The Winterberry Group’s “Annual Outlook” — with its boisterous predictions on data spending for marketing this year;
International Data Privacy Day;
Last week’s Interactive Advertising Bureau’s Annual Leadership Meeting in the desert, and its significant Project Rearc “privacy and personalization in marketing” announcement;
Marketing EDGE announces its annual EDGE Award honorees and Rising Stars for 2020 — today’s and tomorrow’s leaders on the leading edge of marketing (to be presented on June 1);
The upcoming presentation of the (90th) International ECHO Awards by the Association of National Advertisers at its new Masters of Data and Technology conference (DMA, re-invented as only ANA can do) in two...

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too!

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Data Love Story in the USA With a Few Spats, Too

Chet Dalzell

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Chet Dalzell