Data Analytics Professionals Weigh In on the Challenges of Bringing AI to Marketing

From bad data to talent shortages, the technology faces many hurdles

Artificial intelligence is top of mind for almost any business that deals with data analytics these days, but that doesn’t mean they’re all on the same page when it comes to the process of implementing it or even understanding its potential.

We spoke to three business leaders in the space at a recent conference hosted by analytics software firm Sisense about the difficulties of teaching people about AI, refitting aging systems to handle new tech and expanding the collective imagination of what’s possible.

Here’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in