Social Pro Daily

Emotions and Data Are a Winning Combo for Great Social Ad Campaigns

Opinion: Great advertising goes beyond branding and speaks to the heart of people’s needs, fears, hopes and dreams

Human connection will always drive the most engaging, memorable ads valentinrussanov/iStock

By Dara Treseder

October 2, 2017

Great advertising goes beyond branding and speaks to the heart of people’s needs, fears, hopes and dreams.

Dara Treseder
Dara Treseder is the chief marketing officer for GE Business Innovations.
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