5 Ways for Influencers to Leverage Pinterest’s Smart Feed Algorithm

Opinion: It’s all about great content and making sure that content can be found

Pinterest is "more of a search engine than a social network" zakokor/iStock

If you’ve been thinking of Pinterest as a social platform similar to Instagram or Facebook, it’s probably time to adjust your influencer marketing strategy. Influencer marketing on Pinterest is a whole different ballgame than other social networks, because— surprise!—Pinterest is not a social network.

@SwayGroup Danielle Wiley is CEO of Sway Group.