Why ‘10 Bands’ Viral Success on Facebook Was Inevitable

Opinion: We love talking about ourselves, and the nature of the post is just a premise to do so

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The “10 bands” post that’s been sweeping through Facebook over the past week has been omnipresent and seemingly unstoppable, until it runs its course and shuffles off into obscurity in the very immediate future.

Whether you think it’s fun, annoying or a mix of both, dissecting the underlying fundamentals, its viral reach seems almost inevitable and provides some great lessons for digital content writers.

It’s about you: Nearly everything that spreads well on the internet talks about the same subject: the person sharing the post.

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