Facebook Adds Daily Unique Reach Bidding Option
Facebook continues to quietly expand options available to its advertisers, this time introducing a new bidding type in Power Editor, daily unique reach.
Facebook continues to quietly expand options available to its advertisers, this time introducing a new bidding type in Power Editor, daily unique reach.
Reader Or Fialkov of Fialkov Digital shared the screenshot above, explaining that the new bidding option is CPM-based (cost per thousand impressions), and ads are served once per day, per targeted user.
Advertisers: Is this a helpful addition to your bidding choices?
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