D.C.-Area Chicken Chain Runs First Legal Weed Promo Stunt
Expect to see a lot more of this.
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You may be aware that The District of Columbia officially jumped on a growing trend at midnight by legalizing the recreational possession of marijuana.
One particular local business flew ahead of the crowd in running a related promo. Let’s call it slightly-behind-real-time marketing, maaaaaaaan:
Our greens are always rolled tight. Free chicken at 4:20 today in all four DC restaurants! http://t.co/sdzfRbiOePpic.twitter.com/JWcVSDGS6N
— Nando’s PERi-PERi (@NandosUSA) February 26, 2015
Get ready for more of this realness.
A spokesperson for NORML told Reuters that a “green rush” of related businesses will soon hit DC, but Nando’s appears to be the first “normal” company to run a tie-in promo (correct us if we’re wrong).
Despite

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