Cutting Through the Social Media Jargon: What Are Reach, Impressions and Engagement?

What's the difference between reach, impressions and engagement — and how can these metrics be used to develop an effective social strategy?

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

In social media marketing we talk a lot about engagement, reach and impressions, but what does this jargon mean and how does it impact your business?

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...