Customizable Templates Roll Out for Stories Ads on Facebook, Instagram, Messenger

The social network said in a blog post that while it recommends that brands create unique assets for different ad placements when they can, it also realizes that not every advertiser has the time and resources to accomplish this.

Facebook said the new customizable templates will provide those brands with more flexibility by simplifying the process of customizing existing assets.

After uploading existing assets to Ads Manager, advertisers can choose from several layouts, and then use the feature’s editing capabilities to tweak background colors, text and cropping.

Facebook said in its blog post, “Using Stories templates helps extract more value from your assets and can save time and resources.