Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Quick question. Are customer satisfaction surveys: a) outdated, b) annoying, c) useless or d) all of the above?
The correct answer is a resounding: “It depends.” Not all business surveys are created equal, as anyone who has filled one out has learned. Asking customers for honest feedback may seem intrusive, bothersome or even uncomfortable, but it can be a worthwhile use of resources. The insights you glean will only make your organization better—a principle that holds up for b-to-c and b-to-b organizations.
Acquiring
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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