Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
We’ve seen that online reviews can boost ROI for your company or product. But just how do companies feel about including online reviews on their site? What benefits and drawbacks do businesses believe that including reviews might have? Online review platform provider Trustpilot teamed up with research and insight firm Econsultancy to answer these questions by examining the voice of the customer and how businesses use reviews.