Use Your Ideal Customer Avatar to Boost Google Ads Performance

There are a lot of components involved in a successful Google Ads campaign, but there’s one overarching theme that connects most of them: thinking like your customer. Many small business owners who do their own marketing are simply too attached to what they do to take a step back and look at things from a different perspective. An ideal customer avatar can help.

Performance Marketing contributor Phil Frost is the founder and COO of digital marketing agency Main Street ROI.
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