Curate & Co. Raises a Glass to Its New AR Instagram Quiz Filter

Which Grape Varietal Are You? gulped down over 500,000 organic impressions in 2 days


The BuzzFeed-style Instagram quiz trend made its way to the vineyard courtesy of Curate & Co., a public relations and social media agency that specializes exclusively in the food and beverage industry.

Curate & Co. debuted its Which Grape Varietal Are You? augmented reality Instagram filter earlier this week, and it said the filter tallied over 500,000 organic impressions, including from digital influencers such as @ChelLovesWine, @ByTheStem, @MariaBoterob and @GrapeChic.

The filter was developed via Facebook’s Spark AR tools, which enable creators to develop AR experiences for Facebook and Instagram.

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