Cruise on the Couch: Mission: Incomprehensible

Maybe it was the surfeit of colons in its title. Maybe it was the couch jumping. Or maybe its that Tom Cruise is pushing 44. Whatever the case, the box office reports are in for “Mission: Impossible: 3”.

Rather than focus on the result – a less than explosive $48 million domestic gross, some $70 million overseas – we’ll focus on the coverage of that result.

In The Hollywood Reporter, the headline reads “Mission: Inconclusive” – a sure sign that the paper knows on which side its bread is buttered.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in