Pinterest Is Prominent in Back-to-School Shopping (Study)
School isn’t even over for many kids, but social media marketing platform Crowdtap already has its eye on back-to-school trends.
School isn’t even over for many kids, but social media marketing platform Crowdtap already has its eye on back-to-school trends.
Do you think it’s too early to be thinking about back to school? Crowdtap cited an eMarketer study, which found that 52 percent of shoppers will begin their back-to-school purchasing before August, with 12 percent doing so as early as June.
Pinterest is playing a significant role in back-to-school shopping, with Crowdtap finding that 27 percent of back-to-school shoppers plan to organize their lists via boards on the social network, and 25 percent saying that they will tap Pinterest for ideas for lunches and snacks for their kids.
Other findings by Crowdtap included:
- 37 percent of shoppers cited blogs and social media as the platforms that influence their back-to-school shopping most, with traditional media close behind, at 36 percent, and online ratings and reviews at 27 percent.
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