Crowd Science's Facebook Study: People Most Often Click Like to Show Support and Enjoyment


“Like us on Facebook!” is a common Facebook marketing catch-phrase, but it’s not getting the biggest reaction among users, according to a new study by social analytics company Crowd Science out this week.

Facebook brand Pages have been Liked by only nine percent of the users surveyed. Instead, the most popular reasons users Liked a Facebook page were “because I wanted to show my support” or “enjoyed what was being said or shown.” Which makes sense.

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