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Marketers who use audio OOH ads like to think of them as the deal closers of brand campaigns.
“It really pushes the consumer over that last mile to buy the product,” Dave Etherington, CCO of Place Exchange, told Adweek.
That’s because they pitch customers when they’re in a store making their final decisions on what to buy. It’s become an increasingly attractive tool in marketers’ arsenal since it’s measurable and available at scale on programmatic exchanges.
It’s helping drive the already booming audio advertising market, which is up 14.4%