Criteo is bringing its display ad business to mobile apps, the company announced today.
The advertising technology firm has been expanding its ability to target its banner ads across mobile for months, and now is testing an in-app banner ad product.
The French company, which had a successful IPO last October, specializes in retargeting, one of the most lucrative and fast growing segments of Web advertising. Criteo claims that its new in-app ad product also offers deep links pointing users directly to products.
“The new mobile solution generates fully personalized, dynamic banners in real-time, with each individual ad optimized to maximize conversions at a specific return on ad spend objective,” Criteo said in its announcement.
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