How This Agency Approaches Creative Testing During the Pandemic

EP+Co uses flexible, quick-strike research for clients like Denny's and Men's Wearhouse

denny's grand slam
Denny's and other clients worked with EP+Co to develop new products and messaging during the pandemic. Denny's

During the pandemic, agencies became much more resourceful in helping their brand clients make necessary moves to keep them successful. Many agencies already had existing resources, but making some tweaks or better illustrating relevance became an essential part of navigating so much change.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}