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During the pandemic, agencies became much more resourceful in helping their brand clients make necessary moves to keep them successful. Many agencies already had existing resources, but making some tweaks or better illustrating relevance became an essential part of navigating so much change.
The Martin Agency, for example, used its tension mapping approach a little differently to find new directions for its clients. By slightly adjusting an already-built methodology, the agency created successful work that was more relevant to how consumers live.