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An ongoing surge of digital information makes creative data visualization tools even more relevant for today’s marketing professionals. Data visualization presents the attributes or variables of information units in schematic form. Ideal visualization should communicate clearly and stimulate viewer engagement.
Writing for the HBR Blog Network, John Sviokla says “we will naturally migrate toward superior visualizations to cope with this information ocean.”
In Why your brain needs data visualization, Analise Polsky explains the benefits of processing information through pictures.
According to Friedman (2008):
The main goal of data visualization is to communicate information clearly and effectively through graphical means.