Creating a Persona Menu (for You)
I have been writing about the importance of using modeling techniques for personalization for some time now (refer to “Personalization Is About the Person” and “Segments vs. Personas”). If I may summarize the whole idea down to a 15-second pitch:
- We need modeling because we will never know everything about everybody, and;
- Selfishly for marketers, it is much simpler to assign personas to product groups and related contents than to have to deal with an obscene amount of customer data and a long list of content details at the same time.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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