CRM

Creating a Culture of Wow Customer Experiences

Headshot of Tom Smith
By Tom Smith

Recently, I had the opportunity to attend two user conferences in two weeks. Both of the companies hosting the conferences are fast-growing high tech companies. One is a hybrid multi-cloud management platform and the other provides an artifacts management platform for DevOps teams.

The segments of IT in which both of these organizations compete are rife with competition, yet both companies are growing quickly and are delivering consistently outstanding customer experiences. One has an NPS score of 92; the highest I had ever heard of was 83 from USAA.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Tom Smith

Tom Smith

Tom Smith is a DZone research analyst who built a career gathering insights from analytics to inform integrated marketing plans that make a significant positive impact on business. He's a hands-on leader in marketing and analysis who has worked with more than 120 clients in eight vertical industries. Smith is an experienced full-stack marketer who uses insights to drive positioning and branding, demand generation and lead creation, channel management, and customer relationship management and customer experience. The purpose of his blog is to share thought-provoking insights regarding customer experience. Reach him at tctsmithiii@gmail.com.

Recommended articles