Direct Mail Marketing

Create Direct Mail Alignment for Better Results

Headshot of Summer Gould
By Summer Gould

The strategy of direct mail alignment with your other marketing channels is crucial for your success. Mixed messages, poor clarity and too many points of view confuse your prospects and customers so they don’t make a purchase. Aligning your messaging across channels is the best strategy to give you better results.

Good marketing alignment provides:

  • Engagement: People are more engaged with your mail piece when they understand what you are saying. They must be able to easily see what the key benefits are to them and why they matter.
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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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