Silicon Valley Changed the Way Sports Fans Think

Opinion: As viewing behavior begins to evolve, sports content production is following suit

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Twitter partnered with the National Football League in 2013, adding live in-game highlights to tweets. This was a seminal moment for sports fans, changing the way we all watch, cheer and engage with our favorite teams.

As the partnership evolved, The NFL agreed to broadcast Thursday Night Football on Twitter (and a $50 million deal bought by Amazon now allows the tech giant to show NFL games in 2018).

These types of deals are popping up more frequently with leagues, teams, athletes and governing bodies all looking to leverage emerging technology to reach new audiences and drive ancillary revenue.



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