Crackle has inked an agreement with Publicis-owned media agency Spark in the Web publisher's first NewFronts deal this week. Financial terms were not disclosed.
Spark services clients such as ConAgra brands Chef Boyardee, Orville Redenbacher’s, Slim Jim and Hebrew National, in addition to names like Hanes, E*Trade and Ace Hardware. Its partnership will give it early dibs on Crackle digital video programming such as Throwaways, a new original series headlined by Breaking Bad star Bryan Cranston that's being officially unveiled today.
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