Cracking the Code to Understand Gen Z

Gen Z grew up watching their elders commit public flubs on Facebook and Twitter, from embarrassing moments to inappropriate rants that caused dire repercussions to their personal and professional lives.

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Generation Z, with an estimated spending power of $44 billion, is fast becoming an important cohort for marketers. So how do you target them on social media? First off, don’t just look for them in the same places as you would for their predecessors. This generation consumes content differently.

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