CPMs on Social Networks Are Low, Deal With It

Yesterday afternoon I had the opportunity to interview Scott Rafer one of the founders of Lookery, an ad network that is currently targeting social network inventory. I’ll be posting the interview as a podcast later this week but Lookery’s strategy stood out to me and it made a lot of sense. Over the past year, social networks have helped drive down the overall industry CPMs as Russ Fradin, co-founder of Adify, pointed out yesterday.