CPMs on Social Networks Are Low, Deal With It
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Yesterday afternoon I had the opportunity to interview Scott Rafer one of the founders of Lookery, an ad network that is currently targeting social network inventory. I’ll be posting the interview as a podcast later this week but Lookery’s strategy stood out to me and it made a lot of sense. Over the past year, social networks have helped drive down the overall industry CPMs as Russ Fradin, co-founder of Adify, pointed out yesterday.
While there is one ad network which is achieving $12