CPM vs CPC: Which Should You Use For Facebook Ads?

When getting started with online advertising, one of the first questions people will ask is, “Should I bid on a CPM or CPC basis?” Ultimately it’s a personal preference for most advertisers, however this guide should help answer your questions and determine which you should use. By default, most people go the CPC route, however there are legitimate reasons to occasionally bid on a CPM basis. Read on to figure out which you should use.