Covid-19 Lessons for B2B Marketers

Longtime marketing exec Roger McDonald shares his views on how to navigate these troubled waters

The global pandemic is affecting every area of our lives and our businesses today.  I reached out to my longtime colleague and friend Roger McDonald, a seasoned sales and marketing executive and thoughtful observer of things B2B, to gather up his views on what’s going on and how we B2B marketers should be thinking.

How do you see Covid-19 changing the nature of B2B sales and marketing going forward?

I see it as another in a long line of disruptions in the buying and selling process.  

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