Covid-19 Continues to Influence Facebook IQ’s Topics to Watch

The May 2020 list includes cycling shorts, frozen food, virtual art


Women 25 through 64 and men 65 and up drove conversation about bentonite in May, making it one of Facebook IQ’s Topics to Watch for the month.

Conversation about bentonite and associated topics Aztec, clay, diatomaceous earth, Europe, face Fort Benton (Mt.), medicinal clay, mineral, pesticide and Wyoming was up 3.4 times compared with May 2019 and 1.6 times versus April.

Facebook IQ wrote, “Bentonite is a powder derived from volcanic ash that’s said to have a range of benefits, from digestion to skincare.

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