Today’s marketers have countless options when it comes to social media. Some platforms peak in popularity and then quickly disappear. This makes it difficult to determine which channels to invest time and budget in.
For digital marketers specifically targeting millennials, this adds an extra challenge. Millennials are always looking for the “next big thing.” By the time marketers decipher which platform millennials are currently using, they’ve moved on.
Do videos, not text
Video is one of the most effective marketing mediums.