The Dos and Don’ts of Reaching Millennials via Social Media

Opinion: Although social media marketing may seem like an easy strategy to leverage when targeting millennials, it is not without its challenges

Today’s marketers have countless options when it comes to social media. Some platforms peak in popularity and then quickly disappear. This makes it difficult to determine which channels to invest time and budget in.

For digital marketers specifically targeting millennials, this adds an extra challenge. Millennials are always looking for the “next big thing.” By the time marketers decipher which platform millennials are currently using, they’ve moved on.

Do videos, not text

Video is one of the most effective marketing mediums.

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