Coupon App’s Ambitious Holiday Campaign Uses Everything From Snapchat to Celebs

RetailMeNot raises its profile

Experienced Black Friday shoppers probably know RetailMeNot as a coupon hub, but like most mobile players, it wants to be known as a one-stop shopping app with features like rebates and location-based deals. So the Austin, Texas-based company is launching an ambitious holiday campaign that includes TV, influencers and social media.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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