Many of the largest, earliest-established countries on Facebook have seen odd traffic fluctuations in the last months, according to our Inside Facebook Gold data. Canada, for example, has gained or lost tens of thousands of users since the middle of last year, and in April lost near half a million users.
But what’s the overall trend? We took a closer look at our historical data to see if larger trends emerge. We graphed the growth rate each month going back to the start of 2008 for five of the first countries to see very broad adoption of Facebook, also including the United States, the United Kingdom, Turkey and Australia.
The results: You can clearly see the overall decline over time, with each of the five falling towards zero.