Could Tumblr Save Web Publishing?

Post Sandy, a growing number of editors see the platform serving as the ultimate CMS

Last month, as storm surges from Hurricane Sandy inundated lower Manhattan, Datagram, a New York-based media ISP, watched as its basement full of severs took on over five feet of water, causing major outages for prominent online publishers like Gawker Media, BuzzFeed and the Huffington Post.