Could 3-D Body Scanners Help You Find the Perfect Pair of Jeans?

Peer into the fitting room of the future

A couple of years ago, the apparel industry was abuzz about Me-Ality, a tech startup from Nova Scotia, Canada, with a radical proposition: If 3-D digital scanning booths could size you up at airport security, then why couldn't they measure you for the perfect-fitting pair of jeans?

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.