Costco Is Selling Avocados That Won’t Brown as Quickly

Investors include Bill Gates

Apeel says their avocados stay fresh two to three times longer than the average avocado. Animation: Raquel Beauchamp; Source: Getty Images

It’s the biggest avocado news since the New York Times added peas to guacamole: Costco and Harps Food Stores will sell specially coated long-lasting avocados from agriculture-focused startup Apeel Sciences.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.