Corporate Blogging: Cross-Link for Exposure Gains

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Tom Johansmeyer is the Senior Content Director at enter:marketing. He also blogs forCigar Reader, of which he is co-founder, Gadling, and Luxist.

It’s hard not to be greedy. You want to use your corporate blog to attract and retain visitors. So, when they reach your blog, you do everything you can to keep them … and this may not be a good idea. Develop the right relationships, and giving away traffic could lead to a net increase in readership – and business opportunity.

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