As Coronavirus Squeezes the Ad Industry, Local Publishers Are Feeling the Pain

Uptick in digital subscriptions not making up for lost ad revenue

Coronavirus has had a huge effect on local news advertising. Photo Illustration: Dianna McDougall; Sources: iStock

Key insights:

Thousands of journalists have lost their jobs in recent years, with the biggest blows dealt at the local level. As other businesses recovered after the 2008 financial crisis, they took their digital ad dollars to Facebook and Google instead of publishers’ websites and news pages. Local news organizations still haven’t found their footing.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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