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I’m no stranger to writing about disaster preparedness and crisis management. I live in an area where we get hit with a hurricane every few years. And while we’re in uncharted waters here with the COVID-19 Coronavirus, there are some things that marketers forget about doing in times of crisis, including the emails they have set up in their marketing automation tools.
I will leave it up to the medical professionals to discuss what needs to be done to protect yourself from the virus, other than to say it’s a very fluid and dangerous situation, so please take is seriously.