Copywriting

Copywriting for the Most of Awareness Levels

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By Gary Hennerberg

A fundamental of copywriting is to write to the awareness levels of your prospects. But all too often, the awareness level of prospects is often overlooked. … and it’s perhaps the most important aspect of writing a promotion.

A few weeks ago, I shared a few reasons Why Direct Mail Control Packages Fatigue. And in my last blog, I wrote about Copywriting for the Least of Awareness Levels.

So today, it’s about copywriting for the most aware of your prospects so you can meet them where they are with your copy and offer.

I’ve written about imagining a 1 to 7 scale where a 1 represents that your prospect is completely unaware of any aspect of your product or service, so indirect headlines and leads tend to work best.

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Headshot of Gary Hennerberg

Gary Hennerberg

Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, 'Crack the Customer Mind Code.' He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.

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