Cooking Websites See a Traffic Boost as People Are Urged to Stay Home

Publishers are focusing on community building

A screenshot from a Bon Appetit video with different company logos from cooking websites
Cooking websites have seen a bump in traffic with people stuck in their homes. Food52, Bon Appétit, Buzzfeed Tasty, NY Times Cooking

With so many people in their homes around the clock and a large percentage of restaurants shuttered for now, many people are finding themselves needing to cook their own dinners—maybe for the first time in a while, or the first time ever.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.